Are your ads becoming lost?
We've all heard of 'ad blindness', where you’re bombarded with so many different messages, you don’t notice any of them.
So what does it take for your message to be different, to stand out and be counted?
There are usually four key elements to a great ad:
- A relevant, provoking image – if necessary
- Strong brand identification
- A jaw dropping headline
- And that little something
Here’s a few ads which tick all four boxes, hopefully they’ll inspire some award winning ads!