Landing pages are a tried-and-tested way to keep people on your website (once they land) and incite them to take the action you want them to take (before they click off).
If you’re running an online campaign (email, social media or Pay-Per-Click), a well-designed landing page, which matches the branding and messaging in your ads, will lower marketing costs and increase conversions. Landing pages also allow you to choose laser-targeted keywords to outrank your competition (in search engine terms).
Landing pages do the hard work for you...
If more people are converting from a landing page which is linked to your ad, the quality score of your ad will rise and your Pay-Per-Click (PPC) costs will fall, meaning your ad will get more airtime. Also, Google loves engaging websites. So all this positive activity will help your website climb the search engine rankings to boot.
If your website is pulling its weight, it will transform as many of your visitors as possible into fans, followers, leads or customers by gently urging them to take the action you want (click here, buy this, sign up to that). A well-thought-out landing page keeps your leads on track and engrossed in your message, so they don’t click off in a hurry, sending your bounce rate sky high.
By optimising your landing page with the right calls-to-action, SEO keywords and user experience, more visitors will take the action you want, because they know they are in the right place. In this way you pay exactly the same for the traffic you’re driving, but make more sales from it. Higher conversion rates also increase retention and lifetime customer value, too, which has huge effect on your profitability and return on investment.
Done right, landing pages are powerful things.
Or Indiegogo or any other fund raising pages. Showcase what you are raising the money for, gather leads or direct customers to make a donation or fund your campaign.
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